A Team Avenue Sports Group program

Team Avenue Performance.

TAP is a Team Avenue Sports Group program, built on the Team Avenue Baseball track record. Team Avenue since 2009.

Field Team Avenue Baseball, on the field.

Our story · Fresno, 2009

The road to success comes through the avenue of hard work and dedication.

Tommy Lasorda would always say it. That's where the name Team Avenue came from, plus the idea that we work as a team and we're all in this together.

Thomari Story-Harden, remembering where the name came from.

Thomari Story-Harden played first base in the Los Angeles Dodgers organization. He started Team Avenue Baseball in Fresno in 2009, through Bob Bennett camps and Central Valley RBI.

Team Avenue Baseball has worked with players and families since 2009. TAP brings that work under one standard: Test, Train, Show.

The road so far.

  1. 2009 · FresnoTeam Avenue Baseball starts, through Bob Bennett camps and Central Valley RBI.
  2. June 2010Central Valley RBI camp, with Bob Bennett as lead instructor.
  3. Apr 30, 2011Central Valley RBI clinic, Fresno.
  4. NowTAP: Test, Train, Show.
A player's legs and feet mid-stride on an agility drill, cones on the turf
Team Avenue Baseball, on the field.

Three mentors

The people Thomari learned from.

Three mentors, one standard.

  1. 01

    Reggie Smith

    Seven-time MLB All-Star and 1981 World Series champion. Team Avenue staff for 20 years.

    Reggie Smith, Team Avenue Baseball
  2. 02

    Bob Bennett

    Helped design and build the program.

  3. 03

    Dr. Robert Watts

    Advisor | NFL Veteran | Founder, Watts & Associates | PhD, Organizational Psychologist

Leadership

Thomari Story-Harden

Managing Partner, Team Avenue Sports Group

Thomari played first base in the Los Angeles Dodgers organization and has led Team Avenue Baseball since 2009.

Ricardo Shepherd-Bey

Managing Partner, Team Avenue Sports Group

Real estate, institutional relationships, and scale.

Team Avenue Sports Group

Mission & Values.

Mission

Empower athletes to grow on the field and in life through elite training, global exposure, mentorship, and ownership pathways.

Vision

A sports ecosystem where athletes become stakeholders: developed, connected, and equipped to win in sports, business, and community.

01Community
Who we stand with. Athletes, families, developers, sponsors, and partners. No one is inventory.
02Integrity
Matching what we say to what we do. One standard. Same story for everyone.
03Endurance
Staying in the work after the game. The roster ends. The person does not.
04Ownership
Athletes as owners, operators, and leaders. Partners in the work, not the product.
05Dedication
Doing the work. Best effort, then again.

How TAP lives the values

Test

Know where you stand.

Integrity

Train

Train what matters.

DedicationEndurance

Show

Get seen with context.

CommunityOwnership

Mission, vision and values as published by Team Avenue Sports Group.

Leadership

Executive Board.

They sit with TASG. Advisors and collaborators, not employees.

Lenny Curry

Partner @ Ballard Partners | Former Mayor of Jacksonville | Government Relations Advisor

Edwin Jackson

Co-Founder Players Alliance | MLB Veteran | Transition & Leadership Advocate

Dr. Robert Watts

Advisor | NFL Veteran | Founder, Watts & Associates | PhD, Organizational Psychologist

Joseph Coyle

Council President, Township of Edison | Economic Development Leader | Public-Private Partnership Strategist

JC Rios

Certified MLBPA agent | President, PRIBAT | Director of Athlete Relations & Strategic Partnerships

Matt Pearson

Founder, Sueño FC | Co-Founder, Mag Mile Sports | Pro Soccer Scout & Player Development Expert

Dennis Gilbert

Managing Partner @ Higginbotham | Athlete Wealth | Protection Advisor

On the ground

TAP field reps.

Field reps work with parents and organizations. All adults will be background-checked before working any event.

  • Meet families and organizations at TAP booths in Team Avenue gear.
  • Follow up after Test Days and events, with parents and organizations.
  • Learn the TAP standard on the job, with Team Avenue staff.

TAP In.

Know where you stand, train what matters, get seen with context.

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